Reverend Guitars at Portland Music Co.
Reverend Guitars began quietly, in a garage behind a bicycle shop in East Detroit in 1997. Joe Naylor drew upon his years of study in Industrial Design, Lutherie School, and professional vintage guitar repair to create the first Reverend Guitar. It was unusual in its design, but what impressed most people was the attention to detail that Joe put into the instrument.
The brand has now grown to encompass a global presence and has garnered the attention of rock stars, working musicians, journalists, and kingmakers from all across the industry. Reverend offers many shapes and styles of guitars and basses, but the one thing that remains the same is the professional quality that’s available for everyone – whether you’re selling out amphitheaters or playing in your living room.
Currently based in Toledo, Ohio, Reverend is run by Ken and Penny Haas. All of the guitars are expertly designed by Joe Naylor, proudly manufactured in South Korea by boutique guitar manufacturer Mirr Music, and meticulously set up by our tech team – lead by Zach Green who initials each one before it goes out the door.
From the well-known to the unknown, players of all stripes are impressed because Reverend pays attention to what makes an instrument the kind of instrument players want to play. And that, by the way, is where Reverend’s attention will always lie.
Reverend Greg Koch Signature Gristlemaster
Inspired by Greg’s extensive vintage collection, but jam-packed with modern innovation. Based on a classic T-style body, we made it a bit larger, added a raised center ridge, and placed a chamber under the pickguard, all for tons of sustain and resonance. Of course, the guitar is equipped with the Fishman Greg Koch Signature Gristle-Tone pickups – hum-free, rechargeable active pickups with two distinct voicings. A roasted maple compound radius neck contributes to the playability, while the Wilkinson Classic 3-Saddle bridge with staggered brass saddles and steel baseplate keeps the tone vintage-inspired. This guitar sounds classic, but with tons of modern options at your fingertips.
Club King RT
This roots/rockabilly hot rod delivers the acoustic overtones of a full size semi-hollow, but with extra clarity and spank courtesy of the 25.5″ scale maple neck. This type of pickup is well known for rockabilly tones, but we wound Revtrons slightly hotter than the originals for more sustain, so it’s also a great blues and rock guitar. Solid wood construction is featured throughout, with no veneer or plywood. The back, sides, and center block are produced from one slab of korina which is routed from the top, and then capped with a solid spruce top. Excellent sustain and attack are coupled with substantial resonance, for a uniquely big and responsive tone.
Two Revtrons loaded into a maple-necked bolt-on Korina body, and you’ve got yourself a distinctive clean-yet-warm twang that separates you from everyone else in the band. Get your band hoppin’ with the Flatroc.
A real workhorse guitar that combines humbucker power with the clarity of a 25.5″ scale. Big clear rock tones, warm round cleans, and even some percussive twang with girth.